Tata CLiQ, the e-commerce venture of the India’s biggest conglomerate Tata Group has been true to its word that it would give customers the superior experience. Though forayed late into this space, they are quite confident of their success down the line due to the key differentiators they have to offer. It sure is Tata Group’s long term bet.
They aren’t really running another me-too show but focusing on gaining higher ground with unique offerings – like the phygital revolution they proudly present where in TataCliQ allows customers to buy products online which can be returned in any of the physical stores – Westside or Croma. It has the ability to connect the online identity of the consumer in store and recommend personalised solutions to provide a seamless experience. TataCLiQ discounts are just a tactical tool and aren’t their only reliance to gain consumers loyalty.
Though initially started with Electronics and Apparel, they went on adding categories like footwear, watches, accessories in the past 8 months i.e, since launch in May, 2016.
Tata CLiQ made another move by making Tata Motors’ new Hexa available for booking on its e-commerce platform. So now customers can not just buy their favorite brands’ apparel, footwear or electronics on TataCLiQ but can also experience the hextraordinary, power-packed and dynamic Tata Hexa on TataCLiQ. Consumers can book test rides, explore additional features on Tata CLiQ.
“Tata Hexa promises to be a perfect combination of style, features and performance and we are sure that our discerning consumer base will be excited to discover the brand-new SUV on our portal,” TataCLiQ CEO Ashutosh Pandey said.
The Tata Hexa is powered by the advanced next-gen 2.2-litre VARICOR 400, 156 PS engine coupled with six-speed G-85 transmission for smooth power and torque delivery. It also comes mated with automatic transmission. The Hexa is available in six variants – XE, XM, XT, XMA, XTA, and XT 4×4. Prices start at Rs 11.99 lakh.
Prices of different variants are as below.
For reviews on Tata Hexa, follow this link.